An add calling for beer tax to be axed has been banned by the Advertising Standards Authority (ASA) after it was deemed to be inaccurate and misleading. and it underplays how much tax is paid on a pint.
The ad by the British Beer and Pub Association (BBPA) appeared in the Campaign for Real Ale (CAMRA) magazine What’s Brewing in April and state that "the Chancellor takes 33 per cent of a pint of beer ."
A member of CAMRA complained to the ASA saying they felt the ad to be misleading.
The ASA upheld the complaint as the claim was "not accurate in the context" and "likely to mislead". The ad cannot reappear in its current form.
David Long of the BBPA said, "The ASA rightly points out that the figure of 33 per cent tax paid on a pint used in our advert only relates to alcohol duty plus VAT. It therefore underestimates the total tax burden when one includes business, employer and other taxes paid by the pub industry . Taken together, the total tax is in fact 39 per cent, and the BBPA will certainly make this clear in any future advert we do."
Jonathan Mail, of CAMRA, added "We are bemused at the ASA’s decision."
Beer tax ad banned
Wed, 26 Aug 2009
Recommended links
Beers and home brewing guidesBeer and wine kit shop
Home brewing
Safe drinking
World beers
British Beer Duty Third Highest in Europe
Beer Sales Down in UK
Greene King Research Reveals Cask Beer Ignorance
| Beer news |
|---|
| Good Pub Guide reports cheapest beer in is the West Midlands - Thu, 07 Oct 2010 |
| Australian Beer Brewer Rejects Bid for Wine Division - Thu, 09 Sep 2010 |
| Legislation May Make Crates of Beer More Expensive in Scotland - Thu, 02 Sep 2010 |
| More News |
