The UK beer industry has recorded its first quarterly increase in sales in four years. The increase was undoubtedly driven by the football World Cup, which helped the UK beer industry to sell more than 2.2 billion pints between April and June. The figure is a 2.9 per cent increase on the same quarter in 2009 according to the British Beer and Pub Association (BBPA), also a first for four years, meaning 63 million pints were sold in the last quarter than in the same quarter 12 months previously. Though significant, the increase is made to look nominal in comparison with the quarterly rise, with 625 million more pints sold in April-June than in January-March.
There was, however, very mixed news for pubs and supermarkets. Britain’s shops and supermarkets enjoyed a 4.4 per cent increase in beer sales, but the news wasn’t so good for the UK’s pubs, which saw a hefty 6.3 per cent decline in sales. The figures have prompted the BBPA to once again call on the government to do more to help pubs, starting with a freeze on tax and alcohol duty.
World Cup Drives Increase in UK Beer Sales
Thu, 05 Aug 2010
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