Breakfast Rather Than Beer Drives Pub Group Performance

Thu, 15 Jul 2010

Pub group JD Wetherspoon has announced an increase in sales during the fourth quarter. The like-for-like growth represents a return to profit after a disappointing third quarter, with the decision to open its pubs earlier proving a good one.

Sales across the group’s 783 pubs rose by 1 per cent in the 11 weeks to July 11th, while there was also a 5.8 per cent increase in total sales. The positive final quarter results helped the company to achieve like-for-like annual growth, with a 0.1 per cent increase in revenues for the year to July 11th.

A major factor in the improved final quarter performance was the groups decision to open its branches at 8am from the end of April, giving customers the option of a £2.99 breakfast and a pint of Greene King IPA beer for an extra 99p.

Despite only just recording a growth in revenue for the year, the group is clearly confident about their prospects, having opened 41 new pubs while closing just two. Indeed, the company said the opening of the pubs as ‘encouraging’, while describing profit and cashflow as ‘resilient’.
add to favouritesnewsletterlink to this pagesend to friendpost comments

Link to this page

Copy and Paste the following HTML into your page.