With the pub industry struggling in the wake of the economic downturn and rising beer tax, the World Cup is expected to provide a much needed boost to the industry. At present, an average of 28 pubs are closing each week in Britain, though the World Cup is expected to boost revenues significantly. Indeed, England’s June 12th opener against the USA is expected to boost sales of food and alcohol by £35 million. It is perhaps unsurprising, therefore, that publicans voiced their hope that the England team will go all the way in a survey conducted by the British Beer and Pub Association (BBPA).
The BBPA estimates that an extra 21 million pints of beer will be drunk during the course of England’s first three qualifying matches – music to the ears of the 35,000 venues set to screen the World Cup games. Beer was found to be the most popular drink for football lovers during a game, with wine a distant runner up. With double the number of men suggesting they will hit the pub compared with women, landlords will be pleased to hear that 52 per cent of men enjoy a beer when watching football.
World Cup Beer Sales Set to Boost Pub Industry
Thu, 10 Jun 2010
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